Who is the client?

StryvRevenue is a specialized outbound sales agency founded in 2024 by its founder, Michael.

They operate as a long term, integrated partner for clients, focused on building and running outbound systems that generate continuous lead flow and new business opportunities.

How the client met us

Michael engaged Matteo to help build an advanced, automated sales system and upskill the team on modern outbound execution using Clay, API integrations, and automation.

Context

StryvRevenue was building its outbound capability from the ground up while needing fast results for a major client in the US talent acquisition sector.

After hiring their first SDR, the priority became creating a scalable, repeatable system that could generate leads continuously, support multi channel execution, and enable the team to operate the motion internally over time.

What was the problem?

• Lack of technical and AI tool knowledge
  The team had strong sales experience, but lacked the in house expertise to build an advanced outbound system using modern AI and automation. This limited speed and execution quality in a crowded market with deliverability constraints.
• Need for a multichannel approach
  Simple email or cold calling was not enough to differentiate in a competitive market. They needed a sophisticated multi touch approach across channels to stand out and convert.
• Need for a scalable system that could be internalized
  The founder wanted a system that produced results quickly, supported a developing SDR team, and could be handed over in house within a defined partnership period.

The approach we took

1. Strategy and ICP analysis

• Completed a deep analysis of ICP, market conditions, and goals to design a custom outbound process for their core client
• Built a plan integrating scraping, data collection, LinkedIn, email, cold calling, and CRM workflows
• Centralized orchestration in Clay to keep the system structured and scalable

2. Data enrichment and ABM targeting

• Implemented a dual campaign strategy aligned to two buying motions
• Direct hires campaign targeted companies actively hiring using intent signals from Indeed
• Indirect hires campaign targeted Talent and HR leaders at enterprise companies with 200 plus employees
• Layered additional experiments such as Clutch targeting, lookalikes via Ocean.io, and intent based triggers to expand opportunity capture

3. Channel and infrastructure setup

• Built multichannel infrastructure across email, LinkedIn, and cold calling
• Email infrastructure included 30 inboxes across 10 domains to support 23,100 emails per month
• LinkedIn execution used four profiles with a capacity of 2,000 messages per month
• Cold calling was supported through a Kixie to HubSpot integration feeding leads directly into SDR power dialers

4. Structured testing and scaling

• Executed campaign specific workflows
• Direct hires used SerperDev API queries to gather large volumes of relevant contacts
• Ran a two path outreach flow with Smartlead for email sends and Kixie for contacts without valid emails
• Indirect hires followed a multichannel sequence starting with a cold call, then cascading based on ICP priority
• Top tier ICP received hand written letters, LinkedIn, and email sequencing
• Lower tier ICP received LinkedIn plus email or email only sequences
• Continued testing across channels including Scribeless letters, voice messages via La Growth Machine, and video via Sendspark

5. CRM connection and pipeline tracking

• Connected all tools into a single workflow and routed replies from all channels into a dedicated Slack channel for instant SDR visibility
• Enabled real time HubSpot updates, including live updates directly from the Kixie power dialer
• Built unified SDR lead management with centralized access to lead details and automated CRM record creation and updates

Results

• Generated $197k in revenue
• Delivered 5x ROI

In addition, we:

• Shortened time to revenue generation from about a year to a couple of months
• Implemented a fully engineered business development system that generated leads quickly
• Coached and enabled a team member to take over the system at the end of the engagement