Our GTM Tool Stack

Folk is a lightweight CRM built for managing relationships, shared pipelines, and simple workflows. It is best for small teams that want a clean CRM experience without complexity or heavy setup. Use it to track contacts, deals, and collaborations with minimal overhead.

Breakcold is a social-selling CRM that connects relationship activity like LinkedIn touches to your pipeline. It is best for teams selling through social engagement where context and timing matter as much as volume. Use it to manage leads with engagement history and stay consistent with relationship-led outreach.

Attio is a flexible CRM designed around custom data models, modern collaboration, and fast configuration. It is best for teams whose workflows do not fit rigid CRM schemas and want more control without heavy admin overhead. Use it to build a CRM that matches your GTM motion and keeps data clean.

n8n is an automation platform that supports self-hosting and code-friendly workflows for deeper customization. It is best for technical teams that want control over data, logic, and integrations beyond typical no-code limits. Use it to build robust GTM automations with custom steps and internal tooling connections.

HubSpot is a CRM platform that combines sales, marketing, and service tools with automation and reporting. It is best for teams that want lifecycle tracking across inbound and outbound inside one system. Use it to manage pipelines, run automations, and measure revenue performance end to end.

Make is a no-code automation builder that connects GTM tools with multi-step logic, routing, and data transformations. It is best for ops teams that want powerful workflows without needing engineering resources. Use it to automate enrichment, CRM updates, notifications, and handoffs across your stack.

LeadShark automates engagement-to-DM workflows on LinkedIn so post interactions can turn into conversations. It is best for founders and creators running lead magnet posts and wanting follow-up without manual effort. Use it to trigger automated responses based on comments or post engagement patterns.

HeyReach is a LinkedIn outreach tool designed for multi-account sending with a centralized inbox and team workflows. It is best for agencies and teams that manage multiple LinkedIn senders and need rotation plus visibility. Use it to scale LinkedIn campaigns while keeping responses organized.

Expandi is a cloud-based LinkedIn outreach tool with automation features and safety-focused timing controls. It is best for teams running higher-volume LinkedIn sequences who want reliability and inbox management. Use it to automate connection and DM flows while maintaining safer sending patterns.

GoExtrovert helps teams engage prospects on LinkedIn by tracking accounts and suggesting comment and interaction opportunities. It is best for social-first outbound that warms relationships before sending DMs. Use it to stay consistently visible in your prospects’ feeds and create familiarity before outreach.

Dripify is a LinkedIn automation platform with a visual campaign builder, drip sequencing, and performance analytics. It is best for teams that want clear workflows and reporting for LinkedIn outbound. Use it to run structured connection and messaging campaigns with consistent follow-up.

Phantombuster is a no-code automation platform that runs scraping and action workflows across LinkedIn and other sites. It is best for growth teams that want flexible automation beyond a standard LinkedIn sequencer. Use it to build custom lead capture and outreach workflows through scheduled automations.

La Growth Machine runs multichannel sequences across LinkedIn and email from a single campaign workflow. It is best for growth teams that want LinkedIn steps and email follow-ups coordinated in one place. Use it to automate outbound cadences while keeping channel transitions clean.

Gemini supports GTM research, summarization, and content generation when you want structured outputs from prompts. It is best for teams doing ICP research, competitive scans, and message testing workflows at speed. Use it to turn research into usable outbound copy and segmentation logic.

Mailgun is an email sending API for transactional and programmatic email delivery with logs, analytics, and webhooks. It is best for product and engineering teams who need reliable sending from applications and automated systems. Use it when email delivery is part of your product workflows rather than pure outbound sequencing.

Mailreef provides outbound email infrastructure by provisioning domains, mailboxes, and deliverability setup for cold email. It is best for teams that want plug-and-play sending infrastructure without spending time on technical configuration. Use it to launch outbound infrastructure quickly and keep deliverability stable.

Lemlist is a cold email platform that emphasizes personalization and multichannel outreach inside sequencing workflows. It is best for teams that want richer personalization formats and experimentation in campaigns. Use it to run sequences that feel more human while still operating at scale.

Instantly is a cold email platform designed for fast setup and high-volume sending with warmup and deliverability features. It is best for founders and agencies who want simple scaling without building complex infrastructure. Use it to spin up campaigns quickly and manage volume outreach from multiple inboxes.

Smartlead is a cold email platform built for scaling outbound with mailbox rotation, deliverability controls, and centralized reply handling. It is best for teams running high-volume outbound and managing multiple mailboxes at once. Use it to launch campaigns safely, track replies, and keep sending infrastructure organized.

Octave helps teams build messaging and positioning systems using AI so outbound stays consistent across segments. It is best for teams that want repeatable messaging frameworks rather than ad-hoc copy written by each rep. Use it to align sales and marketing on what to say, who to target, and how to adapt messaging by ICP.

Overloop is a sales automation platform that helps teams run outbound campaigns with AI support for personalization and workflows. It is best for teams that want a lighter all-in-one motion where prospecting and messaging setup is faster. Use it to spin up campaigns quickly and reduce manual steps in outbound execution.

Claude is a strong writing and reasoning model for drafting and refining outbound messaging with higher consistency and clarity. It is best for teams that need longer-form synthesis like playbooks, positioning, and structured personalization frameworks. Use it to turn messy inputs into clean, usable messaging outputs.

ChatGPT helps GTM teams draft, rewrite, and personalize outbound messages using prompts and structured inputs. It is best for fast iteration across ICPs, personas, and campaign variations without slowing down execution. Use it to generate sequences, hooks, and tailored lines at speed while keeping a consistent voice.

TrustRadius Intent Leads identifies accounts showing interest based on review and comparison activity across TrustRadius. It is best for B2B teams that want warm outbound targets sourced from third-party evaluation behavior. Use it to trigger outreach when buyers are actively researching products in your category.

G2 Buyer Intent reveals which accounts are researching your category, competitors, and alternatives on G2. It is best for SaaS teams selling in competitive markets where review platforms influence decisions. Use it to prioritize outbound toward accounts actively evaluating solutions like yours.

Leadfeeder shows which companies are visiting your website and helps you filter them into sales-ready account lists. It is best for SMB and mid-market teams that want lightweight web intent without heavy setup. Use it to identify interested accounts and hand them off to outbound workflows.

Demandbase is an ABM platform that combines account data, intent, targeting, and activation across channels. It is best for mid-market and enterprise teams orchestrating account-based campaigns with personalization and measurement. Use it to align marketing and sales around the same high-intent account lists.

Bombora provides topic-level intent signals that show which accounts are surging on specific research themes. It is best for ABM teams that want to prioritize accounts based on active interest rather than static firmographics. Use it to trigger campaigns and outbound sequences when accounts show increased intent.

RB2B identifies people and companies visiting your website and routes that intent into your GTM stack in real time. It is best for teams that want person-level web intent instead of only company-level visitor reporting. Use it to trigger outbound plays based on who is actively researching you.

Common Room unifies community, product, web, and social signals into a system that identifies warm accounts and people. It is best for PLG and community-led teams where buying signals happen outside the CRM. Use it to score, segment, and route intent into GTM workflows and outbound plays.

Vector de-anonymizes website traffic and turns visitor activity into GTM signals you can route to sales. It is best for teams that want inbound intent to create outbound opportunities with fast alerts and prioritization. Use it to identify high-intent accounts and push them into CRM and messaging workflows.

Unify turns intent and account signals into outbound actions by routing triggers directly into GTM workflows. It is best for teams that want signal-based outbound without building a complex pipeline of custom tooling. Use it to capture buying signals and activate sequences automatically when timing is right.

Trigify surfaces social intent signals by tracking relevant engagement and conversations across platforms like LinkedIn. It is best for teams that want to sell based on real-time activity and pre-intent behaviors instead of waiting for form fills. Use it to push alerts and lists into CRM, Slack, or outbound tools for fast follow-up.

Clay is the GTM orchestration layer for running enrichment waterfalls, scoring accounts, and routing clean data into your outbound stack. It is best for teams that want repeatable systems rather than one-off list building and manual enrichment. Use it to connect data providers, apply logic, and automate workflows end to end in one workspace.

Enrichley enriches contacts using reverse lookup workflows and credit-based usage for flexible spending. It is best for startups that need occasional bulk enrichment without long-term contracts or complex onboarding. Use it to quickly enrich a list import with basic contact and company intelligence.

FullEnrich runs multi-source enrichment workflows to increase match rates for emails and phone numbers. It is best for teams that want better coverage than a single provider and need validation layered into the process. Use it when your lists have low find rates and you want more verified contacts per dollar.

BetterContact is a waterfall enrichment tool that finds and verifies emails and phone numbers across multiple providers. It is best for teams optimizing cost per valid contact and trying to avoid paying for low-quality matches. Use it inside enrichment workflows when coverage and verification are both priorities.

Swordfish is a contact finder focused on discovering emails and direct dials from social and professional profiles. It is best for teams running phone-heavy outbound or recruiting-style sourcing where mobile numbers matter. Use it to enrich prospects with reachability data when standard providers fall short.

Findymail finds and validates emails and phone numbers with workflows that support LinkedIn-first prospecting and bulk enrichment. It is best for teams that want accurate contact data with simple capture flows and flexible scaling. Use it to turn profile-based sourcing into verified contact lists ready for outreach.

Prospeo helps you find professional emails and verify them in bulk so you can build cleaner outbound lists. It is best for SDRs and founders who need fast email discovery plus validation without complex setup. Use it to reduce bounce risk and improve deliverability before you launch campaigns.

LeadMagic identifies website visitors and enriches them into usable account and contact intelligence through exports or API delivery. It is best for revenue teams that want to turn anonymous traffic into sales alerts and prioritized account lists. Use it to trigger outbound and routing based on web intent signals.

People Data Labs is an API-first enrichment platform for people and company records designed for high-volume querying. It is best for product, data, and ops teams who want enrichment embedded into workflows, analytics, or AI systems. Use it when you need structured enrichment at scale with reliable programmatic access.

SalesIntel provides B2B contact and account data with a focus on verification and enrichment for revenue workflows. It is best for teams that care about accuracy because poor data is hurting connect rates, replies, and pipeline quality. Use it to enrich lists and accounts with higher confidence data for outbound and ABM.

LinkedIn Sales Navigator is LinkedIn’s advanced prospecting product for searching, saving, and tracking leads and accounts. It is best for teams that rely on LinkedIn as a core sourcing channel and want better filters and alerts. Use it to build targeted lists and stay updated on job changes and account activity.

Clearbit enriches contacts and companies using domain and email inputs, adding firmographic and technographic fields through APIs. It is best for teams that want cleaner lead records, better routing, and stronger segmentation inside CRM and marketing systems. Use it to upgrade inbound and outbound data quality so your scoring and targeting actually work.

Ocean.io helps you find lookalike accounts based on your ICP and existing customers using similarity modeling. It is best for ABM teams that want tighter account discovery than broad databases typically deliver. Use it to generate high-fit account lists and feed them into outbound plays.

Apollo is a B2B prospecting database that helps you source contacts and accounts with filters, lists, and exports. It is best for teams that want a strong starting dataset for outbound without stitching together multiple tools on day one. Use it to build ICP lists quickly and push them into enrichment and sequencing workflows.

ZoomInfo is an enterprise B2B data platform for contact, company, and account intelligence with deep integrations. It is best for mid-market and enterprise teams that need strong coverage, data governance, and consistent workflows across GTM systems. Use it to power prospecting, enrichment, and ABM targeting at scale.

Cognism is a B2B data provider known for compliance positioning and strong mobile coverage for outbound. It is best for teams selling into EMEA or anyone who needs higher-quality phone data for connect rates. Use it to source contacts and accounts when accuracy and regional coverage matter.

Serper is a SERP API that lets you pull Google search results in real time through a simple API. It is best for SEO teams and GTM operators who need keyword research, competitor checks, or search-driven lead discovery at scale. Use it to generate lists and insights directly from search data without manual scraping.

ZenRows is a scraping API with built-in rotating proxies and anti-bot handling, including support for JavaScript rendering. It is best for developers and GTM teams that need reliable extraction from sites that block basic scrapers. Use it when you want fast integration and high success rates without managing proxy infrastructure.

Apify is a web scraping and automation platform with thousands of ready-made scrapers (Actors) plus cloud scheduling and proxy support. It is best for teams that need scalable data extraction without building infrastructure from scratch. Use it to pull structured datasets from websites and feed them into your GTM workflows.