Who is the client?

LimoLane is a premium mobility platform serving multiple markets and customer types.

Their sales motion is inherently complex because demand, decision-makers, and buying logic vary by country and by sector. Winning requires a system that can adapt messaging and targeting without creating operational overhead for SDRs.

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What was the problem?

They needed a scalable B2B outbound system that could operate across Italy, France, Spain, and the UK while reducing repetitive manual SDR work.

They also needed consistency: reliable targeting, predictable outreach execution, and a workflow that could support multi-country scale without becoming chaotic.

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The Approach we took:

• Designed the system for multi-country execution from day one: Instead of forcing one “global” campaign, we built a framework that supported segmentation by country and sector, so outreach stayed relevant to local conditions.
• Built country-specific databases and segmentation: We created localized datasets using Clay, Apollo, PhantomBuster, Sales Navigator, and manual research, then enriched and validated records so each market had clean inputs and accurate decision-maker targeting.

• Scaled outreach infrastructure safely: We implemented Instantly using 76 inboxes across 26 domains, with deliverability controls and rotation, and layered LinkedIn outreach where it strengthened reach and credibility.

• Ran multiple initiatives in parallel to find what converts: We executed 16 sector initiatives, each with its own angle and campaign logic, and used Clay AI for research support, company classification, first-line generation, and message variations to keep personalization strong at volume.
• Put reply handling on rails: We used AI reply classification to route qualified conversations into HubSpot, create tasks for follow-up, and trigger Slack alerts so SDRs focused on actual sales conversations—not inbox management.

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Results:

In four months, LimoLane generated €175k in new sales through the multi-country outbound engine.

The program contributed to 48 closed deals and 1,101 qualified leads, while maintaining a structured approach across four countries and multiple sectors.