Growth Engines

AI Outbound Engine

Uses clean data and clear rules to book meetings across channels

Steps

1. Define Target Accounts

We research and clearly define who to target using Gemini for ICP and market research.

2. Define ICP databases

We select the right data sources that best match your ICP using Apollo, ZoomInfo, and Ocean.io.

3. Push to Clay

All leads and accounts are sent into Clay to act as the central system.

4. Specialized ABM signals

We layer intent and account signals like hiring, funding, and buying interest using RB2B, Bambora, G2 and 20+ more.

5. Clean and enrich data

We fix bad data and fill missing fields in one place using Clay and data providers inside Clay.

6. Choose channels

We decide which channels each segment should receive, such as email, LinkedIn, or both.

7. Create personalized messaging

We generate personalized messages using Clay AI Agents and Clay workflows.

8. Launch outreach

We send messages across channels using Smartlead, HeyReach, and Instantly.

9. Sync and push notifications

Outreach activity and replies are synced automatically using Clay and automation workflows.

10. Send replies to CRM

Interested leads and results are pushed into HubSpot.

11. Notify sales

Sales teams are alerted in real time using Slack.

Tools

Define Target Accounts

Define ICP Databases

Push to Clay

Specialized ABM Signals

Clean & Enrich Data

Create Personalized Messaging

Launch Outreach

Send Replies to CRM

Notify Sales

Steps & Tools

ABM Signal Engine

Uses real-time account signals to trigger highly relevant, personalized outreach that converts into meetings and deals

Steps

1. Detect account signals

We identify accounts showing buying intent, website activity, competitor interest, ad engagement, or newsletter engagement using Common Room, Unify, RB2B, Vector, Trigify, Beehiv, and n8n.

2. Pull to Clay

All detected accounts are sent into Clay as the central system.

3. Qualify accounts

We check every account against your ICP rules and blocklists inside Clay to remove bad fits.

4. Enrich accounts

We add company, contact, and firmographic data using Clay and its enrichment providers.

5. Generate AI messaging

We create highly relevant messages based on the exact signal using AI agents inside Clay.

6. Activate multichannel plays

We reach out using the right channels based on account value and signal strength, including:

Email
LinkedIn
Cold calling
Personalised hand-written letters
Personalised videos
Personalised voice notes
WhatsApp outreach
Instagram outreach

7. Personalised landing pages (optional)

For high-value accounts, prospects see domain-level personalised landing pages built specifically for them.

8. Custom personalised plays (optional)

We design and launch custom ABM plays based on your GTM strategy and creativity.

9. Book meetings

Interested accounts are routed to meeting booking flows and sales calendars.

10. Update CRM and attribution

We push outcomes, signal sources, and deal progress into HubSpot or Attio to track ROI and attribution.

Tools

Signal Detection

Orchestration & Intelligence

Outreach & Activation

CRM & Attribution

Steps & Tools

LinkedIn Content Engine

Turns LinkedIn/X content into a steady stream of warm leads.

Steps

1. Scrape posts

We collect post ideas from competitors, creators, and trending topics using n8n, LinkedIn, X, and Clay.

2. Create assets

We turn ideas into simple written posts and visual formats using ChatGPT and Figma.

3. Create posts

We finalize post copy that is ready to publish using ChatGPT.

4. Plan the calendar

We decide what gets posted and when using Notion.

5. Make posts

We publish posts from the right profiles on LinkedIn.

6. Engage daily

We comment, like, and reply to ICP and influencer posts using Extrovert. We reply to lead-magnet comments and post replies using LeadShark.

7. Capture interest

We track people who engage with content, view profiles, or interact with posts using Trigify and Sales Navigator.

8. Pass to outbound

High-intent people are sent into outreach: Smartlead and HeyReach.

Tools

Scrape Posts

Create Assets

Create Posts

Plan the calendar

Make posts

Engage daily

Capture interest

Steps & Tools

Optimization Systems

CRM Activation System

Keeps your CRM clean, enriched, and always ready with the next best play

Steps

1. Sync all contacts

We pull leads from forms, outbound tools, and apps into HubSpot or Attio, using n8n when needed.

2. Clean records

We check if emails and phone numbers are still valid using HubSpot data quality tools, ZeroBounce / NeverBounce / Kickbox, and Twilio Lookup.

3. Enrich each record

We fill missing company and contact data using Clay, with sources like Clearbit, Apollo, People Data Labs, and Crunchbase.

4. Lead intelligence

We gather useful context like news, funding, and company updates using Crunchbase, LinkedIn, and Google signals via n8n.

5. Score and segment

We score every lead from 1 to 10 and group them using Clay and AI scoring (OpenAI or Gemini).

6. Choose playbooks

We match each segment to a clear action plan using HubSpot or Attio workflows.

7. Revive closed-lost deals

We re-open lost deals when timing or signals change using HubSpot or Attio reports.

8. Champions change companies

We track when past champions move jobs using LinkedIn Sales Navigator and trigger new outreach.

9. Reactivate ex-clients

We identify past customers who are a good fit again and run re-engagement sequences using HubSpot or Attio.

10. Trigger actions

We automatically start sequences, assign tasks, and send alerts using HubSpot or Attio workflows and n8n.

11. Update fields

We keep scores, stages, owners, and key properties updated in HubSpot or Attio.

Tools

Sync All Contacts

Clean Records

Enrich Records

Lead Intelligence

Score & Segment

Playbooks & Lifecycle Actions

Trigger Actions & Updates

Steps & Tools

AI Agent System

Uses AI to handle replies so humans only touch the highest-value conversations

Steps

1. Capture all replies

We collect replies from email, LinkedIn, and forms in one place using MasterInbox.

2. Score the lead

We score each reply from 1 to 10 based on intent and fit using AI scoring in Clay or n8n.

3. Attach context

We link each reply to the right contact, account, deal, and last message using CRM data from HubSpot or Attio.

4. Classify intent

AI decides if the reply is interested, not now, out of office, spam, or something else using OpenAI or Gemini.

5. Pick the response path

Based on intent and score, we decide whether to auto-reply, ask for more info, book a meeting, or send to a human using rules in n8n or Clay.

6. Send the response draft

AI writes the reply and either sends it automatically or prepares it for human approval using OpenAI or Gemini.

7. Log the outcome

We write the result back to the CRM and update records.

a. Update records

We update fields like status, score, owner, and next step in HubSpot or Attio.

b. Update attribution

We log where the reply came from and how it converted using CRM attribution fields.

Tools

Capture All Replies

Score the Lead

Attach Context

Classify Intent

Pick Response Path

Send Response Draft

Log Outcome & Attribution

Steps & Tools

Inbound Flow System

Turns website and content engagement into qualified meetings and clear ROI

Steps

1. Attract visitors

We bring visitors through social media and the website using LinkedIn and landing pages.

2. Track behavior

We see who is reading, clicking, or signing up using RB2B, Trigify, Common Room, and Google Analytics.

3. Capture details

We turn visitors into leads through forms, trials, or demos using HubSpot forms or website forms.

4. Push to Clay

All captured leads are sent into Clay for processing.§

a. Enrich and score

We add firmographic and intent data and score leads using Clay, Clearbit, Apollo, and People Data Labs.

b. Categorize with AI

We mark leads as hot, warm, or cold using AI scoring with OpenAI or Gemini inside Clay.

5. Route to the right place

Hot leads are sent to sales, while others go to nurture or self-serve using Clay and HubSpot workflows.

6. Sync / push notifications

We reach out using the right channels based on account value and signal strength, including:

a. Send replies to CRM

Qualified leads and updates are pushed into HubSpot or Attio.

b. Send notification to Slack

Sales teams are alerted in real time using Slack.

7. Measure results

We track meetings, pipeline, and revenue using HubSpot dashboards and attribution.

Tools

Attract Visitors

Track Behavior

Capture Details

Push to Clay

Enrich & Score

Categorize with AI

Routing & Automation

CRM & Notifications

Measurement & Attribution

Steps & Tools

Kinetyca GTM Systems

Growth Engines

AI Outbound Engine

Steps

Tools

ABM Signal Engine

Steps

Tools

LinkedIn Content Engine

Steps

Tools

Optimization Systems

CRM Activation System

Steps

Tools

AI Agent System

Steps

Tools

Inbound Flow System

Steps

Tools

Matteo's strategies resulted in a significant increase in booked meetings which directly contributed to our sales pipeline.