Who is the client?

Bright IT is a digital agency focused on e-commerce services.

Their growth depends on building trust with senior leaders at e-commerce brands, where credibility and value-first positioning often matter more than a standard pitch.

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What was the problem?

They needed a better way to reach senior decision-makers and start deeper conversations.

Traditional outbound wasn’t producing enough trust-based engagement, and they wanted a motion that would feel consultative and useful rather than transactional.

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The Approach we took:

• Designed a value-first entry point: We built the campaign around a targeted survey to give prospects a reason to engage without being “sold” immediately.
• Defined the audience with precision: We focused on senior decision-makers at e-commerce brands and aligned the outreach around what those leaders care about.
• Paired the survey with a strong follow-up asset: We created a high-value trends report to convert survey participation into follow-up conversations, not dead-end engagement.
• Added layers of personalization to increase trust: We used SendSpark for personalized video outreach and implemented a two-agent AI workflow where one agent crawled each prospect’s website (improved multiple times for accuracy) and another agent generated more natural, conversational messaging.
• Orchestrated multi-channel execution: We ran email and LinkedIn in coordination with survey invitations and video outreach, tracking engagement so the team could prioritize the most interested leads.

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Results:

Bright IT generated 200+ qualified leads through the survey-led campaign.

The outreach created stronger, trust-based engagement with senior decision-makers and delivered strong follow-up performance from the most engaged respondents.

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